Better video in online sales meetings
Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with expert lighting tips or by adding a spiffy virtual background. But there are still plenty of opportunities to make better use of video in online […]
Video for online sales communication: free tools
Looking to host better meetings and raise the level of your working-from-home game with video? Just about everybody is using video for online sales communication these days, not just “inside sales.” Here are some free tools for videoconferencing, video production, virtual classrooms, interactive video, and more, that you may not have run across up to […]
New and different videos for online meetings
Are you prepping for a meeting that has unexpectedly been moved online in response to the coronavirus crisis? If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to live meetings and presentations. You can boost the energy level of online conferences with […]
Video marketing statistics you can argue with
Here’s an infographic chock full of video marketing statistics you can use to argue your need for a bigger video marketing budget. Candidly, I’m not a big fan of infographics. Too many cite numbers that are unverifiable (like the 7-second attention span of a goldfish), or questionable sources (like other infographics). But this one, from […]
2020 Technology Video Checklist
The 30 items in this technology video checklist come out of our experience with hundreds of teams from tech companies putting together product introductions, demos, and other short videos designed to get customers up to speed on what a particular technology solution can do for them. Organization Team includes the people with the most customer […]
How agile video production works
Do you have a looming deadline for a presentation that explains something new, exciting, and complicated — but there’s no consensus on the best way to explain it? Is your sales or investor relations team clamoring for a video that will speed up conversations with non-technical decision-makers? This may be the time to try agile […]
How to use video to differentiate your technology solution
For many B2B products and services, technology itself is a big differentiator. But vendors of these technology solutions often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research, when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. When you use video to differentiate, […]
Best practices for social media video
While most B2B video viewing continues to take place on desktops, B2B companies still need to discuss their solutions in social media. Video generally rules the day in social media, but not in the standard TV formats everyone is used to. Social media platforms, human attention spans, and user preferences demand new “best practices” that […]
What types of videos can influence B2B buying decisions?
A notable difference between B2c and B2B buying decisions is that most consumers (75%) say they’ve placed orders immediately after watching a video. That may happen with some B2B products, but not the enterprise technology solution videos my company specializes in. Still, B2B buyers are also consumers. So it’s worth taking a look at the […]
Vimeo Enterprise: A new platform to manage video at scale
Vimeo Enterprise, a SaaS version of the 14-year-old ad-free platform popular with video creators and viewers, is launching soon, in a version aimed at making it easy for big companies to get the most out of their growing video libraries. According to Vimeo’s CEO, Anjali Sud, “while there are a couple of small, niche enterprise […]
