TBV Insights

Video for online sales communication: free tools

Looking to host better meetings and raise the level of your working-from-home game with video? Just about everybody is using video for online sales communication these days, not just “inside sales.” Here are some free tools for videoconferencing, video production, virtual classrooms, interactive video, and more, that you may not have run across up to now.

Web conferencing. Cisco has enhanced the free version of its Webex videoconferencing software. Google Cloud offers GSuite customers an enhanced version of Hangouts. You can try Adobe Connect free for 90 days.

Distance learning. People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning.

Social Media. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. Preferred formats vary across platforms and are subject to change. Consult this Always Up-to-Date Guide to Social Media Video Specs from Sprout Social, and keep it  handy.

Managing and distributing your video library. Panopto, is inviting companies to try their corporate video management approach— dubbed “Enterprise YouTube” — free for three months. The goal is a searchable, customizable library of on-demand video assets that takes full advantage of all the video creativity you can muster from internal resources and external partners.

Screencasts. TechSmith is offering its powerful screengrabber Snagit, and its collaboration platform, TechSmith Video Review, free to use through the end of June.  Also worth a look: CloudApp.

Video messaging. Vidyard offers the new Vidyard for Internal Communications free through June 30. In addition there is a free version of their popular video messaging app, one of the most widely used (and easy-to-use) tools for video in online sales communication. Also worth a look:

Interactive Video. You can enhance videos (including existing videos) with clickable chapter headings and interactive elements like polls and quizzes with free open source software from H5P. It is compatible with WordPress and other CMS.

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