Collaborative Approach

How videos are produced

Working with us

Teamwork iconWe work with your team to create videos that focus directly on your business objective, your specific audience, and how your technology solves their issues. At every stage of the process we will write and revise at every until you are satisfied that it communicates exactly what you want your buyers to understand.

Treatment/Script

We write one or more treatments that outline framework of the video and how it will deliver the key messages using resources such as
  • Customer pitchbooks
  • Case studies
  • Landing pages
  • Product spec sheets, diagrams, or data sheets
  • Demos
  • Conversations with sales engineers or other subject matter experts
  • Blog posts
  • Brand guidelines
It is during this phase of production that we determine the story and suggested visual approach. We will revise the script until we get the message right for the audience before moving on to develop storyboards.

Storyboards

A scene-by-scene depiction of what the viewer sees and hears. This will take a few iterations before everyone agrees on the messaging, and style.


SPECIAL OFFER: We’re looking for partners for our most recent initiative, the Point-of-Proof video. So we will provide a free treatment to explore what will work best

Narration

Not all videos need narration. AI voices might be okay for some. Professional voice actors can make a big difference. We supervise the professional recording sessions.

Production

Production of the basic video, including music and sound design, usually takes about two weeks. As it develops, we share each new version on a platform designed for comments, suggested revisions, and approvals.

Versions

Standard output is 1920 x 1080 HD. Formats suitable for social media (square and portrait) are also available.  We often also produce teasers, excerpts, and captioned versions.

Planning and budgeting

There are some obvious considerations in figuring the cost of the video such as availability of existing materials (photography,  live video or demos), visual complexity (simple text animation, 2D animation, or more complex character animation), and narration (none, AI, or professional actor).

Our proposal for a project will include a not-to-exceed budget and completion milestones.

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