Blog - Page 6 of 19 - TechBizVideo

Marketers say that it’s getting easier to reach target audiences. And that audiences are happy to get good content. But, big challenges remain. The biggest challenges, according to a recent Content Marketing Institute Survey, are Creating content that appeals to multi-level roles Differentiating solutions Communicating complex concepts 64% of the marketers surveyed say they are using more video than in the previous year, so it’s clear that one way to address the top content challenges marketers face is to treat

A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but, of course, “we don’t have the budget for that.” Actually, if they — and you — have a video budget at all, you probably do have the budget to produce the right videos for inside sales. What kind of videos does inside sales really need? In an article titled “Inside Sales vs. Outside Sales,” Gabe

You often see references to “video content” in articles comparing different types of content for sales enablement and content marketing, in this blog post and elsewhere. But, if you think about it, we don’t make video content. Nobody does, because video isn’t a “content type” like white papers, case studies, and other established genres. With a white paper, you know what to expect just by reading the title. Not so with video, where you hardly ever know quite what to

A summary of findings from up-to-date academic studies, Evidence of Improving Knowledge Retention with Interactive Video, was recently published by the developers of the free open-source interactive video tool H5P, which I’ve written about previously. Here are a few that are especially relevant to complex and enterprise sales. Interactive video has more impact than traditional video The interactive layer (HTML5 user controls added to standard online video files) allows learners to significantly extend their attention span More students accessed online

Software makes a big impact on the bottom line in just about every organization today. Real-life software users influence buying decisions. So, if you sell a technology solution that involves software, at some point in the sales cycle you need a persuasive video software demo. Depicting credible reason(s) to try your software As with any marketing video, the essential purpose is to get the viewer to seek out more information. You may want the customer to download a trial version,

How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment. Here are five practical planning steps (my take on excellent suggestions from TechSmith, makers of Camtasia and Snagit), that will save time and money in the production process. Define one customer benefit Your goal is not to make a video. It’s not to

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made This is my favorite, from a Vidyard blog post titled “Three exciting B2B video trends for 2019.” While