Short. Not sales-y. One technical hook.

A video GTM teams will actually use

A Point-of-Proof video is one designed to build credibility. Watch the video below the way a prospect would — no setup, no context beyond what’s on screen.

This is a Point-of-Proof video prototype built around a data observability use case. We made it to show how the format works — not as a client project. 

What you just watched

The 45-second video opens with a skeptical question, defines the problem, shows the solution step-by-step, in a realistic environment, and closes with one quiet sentence. 

No narrator. No excitement. No ask until the very end. So a technical buyer will trust it enough to share it.

That’s the format. We call it a Point-of-Proof™  video.

What the data tells us about discovery calls

Gong Labs analyzed 800,000 recorded sales calls and found that sellers who use slides in discovery calls book 17% fewer follow-up meetings. They also ask 21% fewer questions and talk 15% more.

A short on-point video your buyer watches on their own time sidesteps all of that. [Source] 

Got something that’s hard to explain to buyers?

Fill out this form. If there’s a good fit, here’s what you get:

  • A free written treatment — specific to your solution, no obligation
  • Storyboards and a finished video at cost.
  • A polished video your team will actually want to share. Or you don’t pay for it.

We’re looking for a small number of early partners. No call required to get started.

What makes a good Point-of-Proof video?

  • It’s the thing that always comes up on discovery calls. It sits close to the core of what makes your product different.
  • It’s visual. The part of the demo where prospects finally lean in. The reaction you’re going for: “Wait, I didn’t know it did that.”
  • It’s the thing nobody else does as well. Competitors have a version of it — but theirs doesn’t measure up.

What’s the thinking behind this prototype version?

The constraints of the format — no distractions, no time wasted, no marketing pizzazz — keep production costs low.

The editorial skills needed to make a video that is technically accurate and credible to a skeptical buyer are what makes a video stand out. But for a professional video producer that may only add up to a few hours work.

Here’s are some scene-by-scene notes:

The title card names the technical category and the specific claim being proved — so the viewer knows exactly what they're about to see.
Opening screen shows that this video addresses a vital issue for IT leaders.
Skeptical question signals that this is not a marketing video. And that it’s talking about an old problem that still nags IT.
Realistic scrolling JSON in a dark monitoring environment reads as a genuine technical setting. A technical buyer thinks "that looks like my stack."
The solution appears inside the existing environment — it doesn't replace the screen or cut to a new scene. It gets a name, and a job, but no fanfare.
Verification repeats on a different record. That repetition is doing quiet work — it shows this isn't a one-time event, it's a continuous process. A skeptical viewer notices that.
Here, a hash mismatch triggers an alert in real time. That’s the essential change — the point of proof.
One quiet sentence closes the argument. No oversell. The restraint adds credibility.
The CTA, if any, should be low-pressure — like this one for our Point-of-Proof video.