Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This makes producing “personalized” videos at scale a challenge. Which makes personalizing videos with AI worth investigating. AI makes repurposing videos more cost-effective. Repurposing clips from existing long videos like webinars is one cost-effective solution. But it has been underutilized by tech companies — probably because it takes a fair amount of

More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find what they’re looking for. There is — now you can organize content with AI. Buyers responding to a recent Demand Gen survey urged B2B vendors

Even though buyers and sellers now prefer digital self-serve and remote human engagement over face-to-face interactions, industry conferences still offer matchless opportunities for networking, learning about innovative solutions, and fostering business growth. And they’re making a comeback. Event organizers plan to make 55% of their events in-person experiences in 2023 (up from 45% in 2022), according to a recent survey by Bizzabo, a leading event software company. V Even at live conferences and tradeshows, video provides a powerful sales tool. Here are some

Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with turning text — like case studies — into video, I decided to take a look at Pictory, an AI tool considered one of the best at text-to-video tasks. Text-to-video: Transforming an Article into a Script For my experiment, I used the text of my most recent Biznology article, which talks

Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge. Below, you’ll find some ideas for crafting videos to take advantage of these software buying trends. Top software buying trends: productivity, security Not surprisingly, improving productivity was the top motivation, cited by 37% of business leaders surveyed. But other reasons, (> 25%) were meeting growing technology needs, addressing security and cyberattacks, expanding product offerings,

More than 80% of B2B marketers think their lead-nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. LinkedIn video is an opportunity many aren’t taking full advantage of.  The professional networking platform grew to 830 million users during the pandemic, and has continued to introduce new tools for segmenting audiences and sharing content. Indeed, users are complaining about oversharing. Still, many users use LinkedIn mostly for research, not for socializing. Compared to other social

You may have noticed that more and more sales management roles are adding “Sales Transformation” to their job descriptions. It’s not hard to see why. Today buyers spend 80% their buying time researching independently and talking with other decision-makers on their team (Gartner). 99% of B2B buyers would opt to make new purchases through self-service, if they could (McKinsey). And, even when they do meet with vendors, they prefer meeting online. (Gartner) Where does video fit into this necessary Transformation? Virtual

If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying processes — teams, activities, decision-making, and what it takes to come up with winning differentiators,  — I’ve found Gartner analyst Hank Barnes to be a reliable source over the past decade,  Winning differentiators and high-quality deals Consider, for example, the high-quality deal, where “both the customer and the vendor should be (at least relatively) happy.”