2020 Technology Video Checklist
The 30 items in this technology video checklist come out of our experience with hundreds of teams from tech companies putting together product introductions, demos, and other short videos designed to get customers up to speed on what a particular technology solution can do for them. Organization Team includes the people with the most customer […]
How agile video production works
Do you have a looming deadline for a presentation that explains something new, exciting, and complicated — but there’s no consensus on the best way to explain it? Is your sales or investor relations team clamoring for a video that will speed up conversations with non-technical decision-makers? This may be the time to try agile […]
How to use video to differentiate your technology solution
For many B2B products and services, technology itself is a big differentiator. But vendors of these technology solutions often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research, when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. When you use video to differentiate, […]
Best practices for social media video
While most B2B video viewing continues to take place on desktops, B2B companies still need to discuss their solutions in social media. Video generally rules the day in social media, but not in the standard TV formats everyone is used to. Social media platforms, human attention spans, and user preferences demand new “best practices” that […]
What types of videos can influence B2B buying decisions?
A notable difference between B2c and B2B buying decisions is that most consumers (75%) say they’ve placed orders immediately after watching a video. That may happen with some B2B products, but not the enterprise technology solution videos my company specializes in. Still, B2B buyers are also consumers. So it’s worth taking a look at the […]
Vimeo Enterprise: A new platform to manage video at scale
Vimeo Enterprise, a SaaS version of the 14-year-old ad-free platform popular with video creators and viewers, is launching soon, in a version aimed at making it easy for big companies to get the most out of their growing video libraries. According to Vimeo’s CEO, Anjali Sud, “while there are a couple of small, niche enterprise […]
How long should your video be?
Is there an ideal length for a video? The work of crafting a B2B marketing video is always done in hopes that prospects and customers will appreciate the effort enough to watch the whole thing. Some will. But according to 2018 video benchmarks from Vidyard [download page], only two out of three viewers stay tuned, […]
Use this narrative formula to tell your video story
Kurt Vonnegut famously diagrammed the “shapes” of the what he identified as the mere handful of plots that underlie all stories. But the plot of a story — boy-meets-girl, man-gets-out-of-hole, whatever — is not what holds your attention. What keeps you going is the narrative, the tense, interesting moments come at you one-by-one. So, how […]
Six MORE technology video best practices for those who aren’t sure they know how to make a video
Short videos about technology are great for sales and marketing. But they can be tricky to produce when you’ve got technical subject matter and multiple stakeholders who hold competing views of what customers really want to know. Last month, I wrote about some tech video best practices that help to smooth the upfront work that […]
7 best practices for video explainers
For a lot of people involved in technology solution videos, producing videos is not their main job. Video is just another element in a product launch, a trade show, or a web page. They’re not confident that they know what they’re getting into. If that’s you, here are seven best practices for videos about a […]
