TBV Insights
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Best practices for social media video
While most B2B video viewing continues to take place on desktops, B2B companies still need to discuss their solutions in social media. Video generally rules
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What types of videos can influence B2B buying decisions?
A notable difference between B2c and B2B buying decisions is that most consumers (75%) say they’ve placed orders immediately after watching a video. That may
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Vimeo Enterprise: A new platform to manage video at scale
Vimeo Enterprise, a SaaS version of the 14-year-old ad-free platform popular with video creators and viewers, is launching soon, in a version aimed at making
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How long should your video be?
Is there an ideal length for a video? The work of crafting a B2B marketing video is always done in hopes that prospects and customers
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Use this narrative formula to tell your video story
Kurt Vonnegut famously diagrammed the “shapes” of the what he identified as the mere handful of plots that underlie all stories. But the plot of
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Six MORE technology video best practices for those who aren’t sure they know how to make a video
Short videos about technology are great for sales and marketing. But they can be tricky to produce when you’ve got technical subject matter and multiple