TBV Insights
How long should your video be?
Is there an ideal length for a video? The work of crafting a B2B marketing video is always done in hopes that prospects and customers
Use this narrative formula to tell your video story
Kurt Vonnegut famously diagrammed the “shapes” of the what he identified as the mere handful of plots that underlie all stories. But the plot of
Six MORE technology video best practices for those who aren’t sure they know how to make a video
Short videos about technology are great for sales and marketing. But they can be tricky to produce when you’ve got technical subject matter and multiple
7 best practices for video explainers
For a lot of people involved in technology solution videos, producing videos is not their main job. Video is just another element in a product
What makes trusted video content?
Two out of three B2B buyers strongly agree that the use of more data and research would improve the quality of the content provided by
Technology marketing’s top video content challenges
Marketers say that it’s getting easier to reach target audiences. And that audiences are happy to get good content. But, big challenges remain. The biggest