Personalizing Videos with AI

Personalizing videos with AI video is can help increase the value of your video library.

Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This makes producing “personalized” videos at scale a challenge. Which makes personalizing videos with AI worth investigating. AI makes repurposing videos more cost-effective. Repurposing clips from existing […]

How To Use AI To Organize Content And Accelerate The Customer Journey

More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find […]

Unleashing The Power Of Video In Industry Trade Shows and Conferences

Even though buyers and sellers now prefer digital self-serve and remote human engagement over face-to-face interactions, industry conferences still offer matchless opportunities for networking, learning about innovative solutions, and fostering business growth. And they’re making a comeback. Event organizers plan to make 55% of their events in-person experiences in 2023 (up from 45% in 2022), according to […]

Using AI To Generate Video Text-to-Video

Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with turning text — like case studies — into video, I decided to take a look at Pictory, an AI tool considered one of the best […]

What types of video speed up the customer journey?

Targeting the Tech Buying Team. Clickable button to explainer video describing how to target a software buying team (

Speeding up the customer journey sometimes looks like an iffy proposition. Gartner’s version of the modern customers journey below makes you wonder how it could ever be completed. Yet, businesses are demanding even  faster buying decisions for software purchases. If you agree that video is one of the fastest ways to move ideas forward, then […]

Take Advantage of 2023 Software Buying Trends

Videos can help tech companies capitalize on software buying trends.

Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge. Below, you’ll find some ideas for crafting videos to take advantage of these software buying trends. Top software buying trends: productivity, security Not surprisingly, improving productivity was the top […]

How virtual events can outperform in-person events

Virtual events are the new normal — but there's not reason they can't perform far above "the norm."

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Virtual events can outperfrom even traditionally schmoozy get-togethers like trade shows and conferences  in important ways: more attendees greater flexibility to attend multiple sessions much lower production costs little or no T&E expense better audience analytics Still, […]

How LinkedIn Can Transform Your Video Strategy

LinkedIn video has changed. Uploading videos directly to LinkedIn boosts engagement more than posting links to videos on other platforms.

More than 80% of B2B marketers think their lead-nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. LinkedIn video is an opportunity many aren’t taking full advantage of.  The professional networking platform grew to 830 million users during the pandemic, and has continued to introduce new tools for […]

Sales Transformation and self-service video

Why Sales Transformation? Buyers researching instead of talking to sales.
Why Sales Transformation? Buyers are researching on their own instead of talking to sales.

You may have noticed that more and more sales management roles are adding “Sales Transformation” to their job descriptions. It’s not hard to see why. Today buyers spend 80% their buying time researching independently and talking with other decision-makers on their team (Gartner). 99% of B2B buyers would opt to make new purchases through self-service, if […]

Winning Differentiators

Winning differentiators help clinch high-quality deals.

If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying processes — teams, activities, decision-making, and what it takes to come up with winning differentiators,  — I’ve found Gartner analyst Hank Barnes to be a reliable source over the past […]