TBV Insights
Video for the customer journey
An arresting Biznology article by Ruth Stevens, “How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process” has interesting implications for creating videos geared to the customer journey. The article recounts an interview with Brent Adamson, Principal Executive Advisor on Sales, Marketing, & Communications
Motion graphics provide meaning
“Motion provides meaning,” according to Google’s Material Design language for mobile applications. Motion guides our interactions with mobile devices. Motion is equally central to the experience of watching videos. Motion tells the eye where to go. That’s why it makes sense to give a lot of consideration to motion graphics in
Engineers watch tech solution videos
Engaging with engineering staff is a challenge tech solution videos share with all other kinds of content. That’s clear in the table below from Engineering.com It shows the degree to which engineers rely on video compared to other marketing content. But think about this: all the non-video content in this
How to use video
Video content managers and technology marketing analysts say that many solution marketers complain that they just don’t understand how to use video. They like it. Sales teams like it. They know it’s effective. They want to use it more. But they don’t feel confident deciding just what kind of video
Why technology business video animation works
The rise of animation in technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash, a vector-based program widely used for web animation and games. Not “real” video — small file size
Differentiator video. One thing to remember you by.
How do you differentiate your technology solution? Make a list? That’s what most marketers do, according to Gartner distinguished analyst Hank Barnes. But tech buyers don’t respond to these laundry lists. Give prospects one thing to remember you by is Hank’s prescription. Spotlight your differentiator by comparing it to something