What types of video speed up the customer journey?
Speeding up the customer journey sometimes looks like an iffy proposition. Gartner’s version of the modern customers journey below makes you wonder how it could ever be completed. Yet, businesses are demanding even faster buying decisions for software purchases. If you agree that video is one of the fastest ways to move ideas forward, then […]
Take Advantage of 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge. Below, you’ll find some ideas for crafting videos to take advantage of these software buying trends. Top software buying trends: productivity, security Not surprisingly, improving productivity was the top […]
How virtual events can outperform in-person events
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Virtual events can outperfrom even traditionally schmoozy get-togethers like trade shows and conferences in important ways: more attendees greater flexibility to attend multiple sessions much lower production costs little or no T&E expense better audience analytics Still, […]
How LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead-nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. LinkedIn video is an opportunity many aren’t taking full advantage of. The professional networking platform grew to 830 million users during the pandemic, and has continued to introduce new tools for […]
Sales Transformation and self-service video
You may have noticed that more and more sales management roles are adding “Sales Transformation” to their job descriptions. It’s not hard to see why. Today buyers spend 80% their buying time researching independently and talking with other decision-makers on their team (Gartner). 99% of B2B buyers would opt to make new purchases through self-service, if […]
Winning Differentiators
If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying processes — teams, activities, decision-making, and what it takes to come up with winning differentiators, — I’ve found Gartner analyst Hank Barnes to be a reliable source over the past […]
6 Tips for better video narrations
In developing marketing videos, we usually start with a script — that is, words on paper. This is a sensible and congenial way for technology marketers to work, since most of us spend a lot more time dealing with text in various forms than the do with video. Better-written scripts help assure better video narrations. […]
Testimonial Videos Made Simple
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of digital selling. Why? Because, however much they truly value a product or service, customers see little benefit in a not-entirely work-related project that will probably […]
Conversational Video For Hybrid Selling
A technology consultant contacted me recently looking for a video solution to this problem: how to spread the word about his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. But it quickly became clear that, […]
Video Messaging for Customers and Colleagues
When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting? The unexpected experience of a clear, concise explanation of something that matters to you is both rare and refreshing in the “new normal” online information environment. Crafting clear, concise emails is tedious work that […]
