TBV Insights
Unleashing The Power Of Video In Industry Trade Shows and Conferences
Even though buyers and sellers now prefer digital self-serve and remote human engagement over face-to-face interactions, industry conferences still offer matchless opportunities for networking, learning about innovative solutions, and fostering business growth. And they’re making a comeback. Event organizers plan to make 55% of their events in-person experiences in 2023 (up from
Using AI To Generate Video Text-to-Video
Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with turning text — like case studies — into video, I decided to take a look at Pictory, an AI tool
What types of video speed up the customer journey?
Speeding up the customer journey sometimes looks like an iffy proposition. Gartner’s version of the modern customers journey below makes you wonder how it could ever be completed. Yet, businesses are demanding even faster buying decisions for software purchases. If you agree that video is one of the fastest ways
Take Advantage of 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge. Below, you’ll find some ideas for crafting videos to take advantage of these software buying trends. Top software buying trends: productivity, security Not surprisingly,
How virtual events can outperform in-person events
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Virtual events can outperfrom even traditionally schmoozy get-togethers like trade shows and conferences in important ways: more attendees greater flexibility to attend multiple sessions much lower production costs little or no T&E
How LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead-nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. LinkedIn video is an opportunity many aren’t taking full advantage of. The professional networking platform grew to 830 million users during the pandemic, and has