TBV Insights
eLearning insights improve technology marketing videos
We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the Age of Bite-Size Learning, we
Let’s stop talking about interactive video marketing
In a recent LinkedIn discussion of content marketing, a commenter noted that “there’s not a lot of demand” for interactive video marketing. That’s been my
Developing standards for marketing videos
Most companies we do business with publish comprehensive graphics standards manuals setting forth guidelines akin to those in the classic New York Transit Authority manual
Develop better marketing videos using Google Slides
In a short essay commemorating the recent 100th anniversary of the General Theory of Relativity, Einstein biographer Walter Isaacson describes how Einstein depended on visual thought
Music in technology marketing videos
When we first started producing 2-Minute Explainer videos for companies in 2004, we resisted the idea of putting music in technology marketing videos under the narration. It
How to tell a video sales story (Pt 3)
This is the third of a series of posts on how to tell a video sales story. Here’s where to see Part 1 and Part