TBV Insights
Top explainer marketing videos work by reducing “cognitive load”
Why consider cognitive psychology’s theory of “cognitive load” when you are trying to produce top explainer marketing videos? We’re currently starting work on an overview
eLearning insights improve technology marketing videos
We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the “Age of Bite-Size Learning,” we
Let’s stop talking about interactive video marketing
In a recent LinkedIn discussion of content marketing, a commenter noted that “there’s not a lot of demand” for interactive video marketing. That’s been my
Developing standards for marketing videos
Most companies we do business with publish comprehensive graphics standards manuals setting forth guidelines akin to those in the classic New York Transit Authority manual
Music in technology marketing videos
When we first started producing 2-Minute Explainer videos for companies in 2004, we resisted the idea of putting music in technology marketing videos under the narration. It
Make your explainer video 20% shorter
“…there are very few movies that wouldn’t benefit from losing twenty minutes and the inclusion of an exploding helicopter shot…” — Roger Corman This quote, which