TBV Insights
AI Video Talking Points for Your Next New Marketing Job Interview
The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. If the job is in marketing, then
Reframing your demos as How-to video content
I was surprised to learn from a Foundry (IDG) white paper on customer engagement [download link] that the average technology decision-maker spent 14.3 minutes watching each How-to video they
Selling To IT Using Video? How AI Can Help
Every technology buyer’s journey involves watching videos. If you’re involved in budgeting and producing those videos, you’re probably looking for ways AI can help. I
Personalizing Videos with AI
Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across
How To Use AI To Organize Content And Accelerate The Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate
Unleashing The Power Of Video In Industry Trade Shows and Conferences
Even though buyers and sellers now prefer digital self-serve and remote human engagement over face-to-face interactions, industry conferences still offer matchless opportunities for networking, learning about innovative