TBV Insights
Keys to surprisingly effective technology marketing videos
When you make a technology marketing video to educate buyers about your solution, even if your audience is eager to learn, there’s no end of stimuli out there competing for their attention. Here are some ideas on how to make surprisingly effective technology marketing videos. Acknowledging this, eLearning professionals try to build
Explainer video production questions for subject matter experts
Knowledge transfer is the aim of most of the videos we make. When you begin an explainer video production project, the “knowledge” you want your prospect to take on board resides in the minds of subject matter experts — salespeople, product managers, marketers and engineers. Some subject matter experts (e.g.,
Creating marketing videos using eLearning techniques
This article describes how to create effective marketing videos using eLearning techniques. It’s reasonable to assume that viewers choose to watch technology marketing videos not to entertain themselves but, rather, to educate themselves. Like most adult learners, they are result-oriented and hope to learn something they can apply, on-the-job, right
Top explainer marketing videos work by reducing “cognitive load”
Why consider cognitive psychology’s theory of “cognitive load” when you are trying to produce top explainer marketing videos? We’re currently starting work on an overview video where the objective is to help re-position a well-established software brand. The company has crafted a positioning statement comprising a dozen discrete concepts that,
eLearning insights improve technology marketing videos
We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the “Age of Bite-Size Learning,” we find that we can take advantage of learnings from the eLearning community to help sharpen our focus and develop new approaches. Light bulb moments Bite-size
Let’s stop talking about interactive video marketing
In a recent LinkedIn discussion of content marketing, a commenter noted that “there’s not a lot of demand” for interactive video marketing. That’s been my experience, too. Clients for our short videos get interested in call-to-action buttons, chapterizing long videos, even quizzes and branching, but they don’t follow up. Why