TBV Insights
Five ways to make watchable technology videos
Tech buyers don’t want to be marketed to. But they do appreciate the speed and accessibility of information delivered in watchable technology videos. Here are five ways to make your marketing videos more watchable. Turn off the sound According to the ad tech company Unruly, videos that work with the
7 signs you’re a video content marketing underachiever
Video content marketing is about providing viewers with many opportunities to engage with your company through its videos. Here are some signs you may be missing out on some opportunities. 1. You think you just need a video. Maybe you’re introducing a new product. You want a video that gets
Selecting an explainer video production company
“Agility makes smaller agencies appealing” according to Gartner marketing expert Jay Wilson. Agile businesses want agency partners who are flexible, collaborative, and responsive. Here’s why you might want to demand these qualities when you’re selecting an explainer video production company. 1. You’re introducing a new product New technology products are often
Tech marketing videos in account-based selling
Tech marketing videos are often seen as “top-of-the-funnel” infomercials. They’re intended to increase awareness in the early stages of “the buyer’s journey.” But the technology buyer’s journey is different. LinkedIn research on the tech marketing buying committee discussed in a previous post lists these stages. (Note that it’s a cyclical process.) Needs Analysis/Definition Defining specifications,
The technology buying process and your videos
Linked-In has updated their research into the technology buying process, who’s on the buying committee, and how the technology buying committee proceeds along on their buyer’s journey. (I previously wrote about the earlier study here). The takeaway is this: thinking about journeys, or even committee meetings, is not helpful. Marketers need to envision
Write a better explainer video script with help from Microsoft Office
An explainer video script for a technology solution is an “elevator pitch.” It says what needs to be said in a way calculated to win over a prospect in the course of an imagined elevator ride to the executive suite. “SmartArt” is not as dumb as I thought it was I’ve been