Blog - TechBizVideo

Tech marketing videos that feature business and technical processes can come across as dull unless they are structured to tell a story. Diagrams write the story for you!

Make a better tech marketing explainer video. Start with a diagram.

In a previous blog post, I recommended diagramming the structure of your tech marketing explainer video using a tool built into Microsoft Office. That was about putting across all the essential messages. Another good way to come up with a story about a technology solution is to find the diagram that tells the story

Part of the art making B2B video for marketing tech solutions is taking the audience seriously. www.canstockphoto.com

Tell B2B video viewers you take them seriously

Malcolm Gladwell has said that, for him, the key to a good live presentation is to keep in mind that the audience wants to be taken seriously. This struck me as pertinent to the development and production of B2B video for inbound marketing and sales engagement. We imagine the audience browsing our collection of marketing

People are easily bored technology solution webinars that fail to recognize that viewers are in a hurry to learn something.

Five webinar worst practices to avoid. Please.

I’m no expert on producing webinars, but I’ve sat in on lots of them. We use them to collect background info for technology solution webinars as background for the marketing videos we create. We sign up for webinars to video trends in general. So, maybe these are just pet peeves,

Videos for lead nurturing? They can do a lot more than you think.

I’m talking about actual nurturing here, not creating leads or tipping them over the lip of the sales funnel. According to SiriusDecisions, 80% of unqualified leads today — understandably ignored by sales — will go on to buy from someone within the next 24 months. According to Jeff Cohen, a

Clickable objects make interactive video a much more engaging sales tool for business development

Don’t miss out on this new kind of video for business development

In tech companies, business development goes hand-in-hand with innovation. It’s about getting people to try something new, namely your tech solution. Usually, a video helps to launch a tech solution. Is that enough video for business development? Business development for technology solutions is often a drawn-out process where you’re trying to

The big fail with ordinary marketing videos is not generating click-throughs or customer data. Interactive web videos do both.

Marketing video’s big fail. And how interactive web video succeeds.

Explainer videos explain. Marketing videos create awareness. And then what? What do viewers actually do after they click the “Play” button? Who knows? This is marketing video’s big fail — an impersonal user experience that captures no user data. The big opportunity is interactive web video. This used to be specialist technology. It didn’t really

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