TBV Insights

At the top of a recent article titled “Attitudes Toward Information Signal Buying Effectiveness,” Gartner analyst Hank Barnes billboards this alarming (if you’re involved in sales communication) headline “43% of Buyers Feel Strongly That Volume of Information Overwhelming” The feeling captured in the headline emerged in Gartner’s studies of how

If you’re developing your 2021 video budget with a fixed number of productions and a cost estimate for each — there’s a better way. So much of B2B business is conducted via online video today, it makes sense think of the video budget as a resource for boosting your brand

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable?

Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year (source). For many B2B companies “website interactions” has meant redoubling their eCommerce efforts — with good results and with fewer interactions. But it’s not so easy to get online orders for

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars,

When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry. “The pandemic makes digital selling absolutely essential to hitting goal,” says