TBV Insights
Take Advantage of 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge. Below, you’ll find some ideas for crafting videos to take advantage of these software buying trends. Top software buying trends: productivity, security Not surprisingly,
How virtual events can outperform in-person events
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Virtual events can outperfrom even traditionally schmoozy get-togethers like trade shows and conferences in important ways: more attendees greater flexibility to attend multiple sessions much lower production costs little or no T&E
How LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead-nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. LinkedIn video is an opportunity many aren’t taking full advantage of. The professional networking platform grew to 830 million users during the pandemic, and has
Sales Transformation and self-service video
You may have noticed that more and more sales management roles are adding “Sales Transformation” to their job descriptions. It’s not hard to see why. Today buyers spend 80% their buying time researching independently and talking with other decision-makers on their team (Gartner). 99% of B2B buyers would opt to make
Winning Differentiators
If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying processes — teams, activities, decision-making, and what it takes to come up with winning differentiators, — I’ve found Gartner analyst Hank Barnes to be a
6 Tips for better video narrations
In developing marketing videos, we usually start with a script — that is, words on paper. This is a sensible and congenial way for technology marketers to work, since most of us spend a lot more time dealing with text in various forms than the do with video. Better-written scripts
