TBV Insights
AI Video Talking Points for Your Next New Marketing Job Interview
The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. If the job is in marketing, then AI video is almost in the job description, if not in the title. And every interview conversation is almost certain to to turn to AI
Reframing your demos as How-to video content
I was surprised to learn from a Foundry (IDG) white paper on customer engagement [download link] that the average technology decision-maker spent 14.3 minutes watching each How-to video they viewed in 2022, up from 12.2 minutes in 2016. If you really want a technology buyer to spend time with your video, some of what
Selling To IT Using Video? How AI Can Help
Every technology buyer’s journey involves watching videos. If you’re involved in budgeting and producing those videos, you’re probably looking for ways AI can help. I think you can get the most out current AI solutions by looking at cost savings and ROI, not creative output. Who are the most effective
Current AI video marketing trends
I asked Anthropic’s Claude.ai to help identify notable video trends in marketing to IT buyers using video in 2024. I was shocked when the list of trends came back with no of mention AI. When I suggested that an AI writing about the future of anything tech-related without mentioning AI
Personalizing Videos with AI
Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This makes producing “personalized” videos at scale a challenge. Which makes personalizing videos with AI worth investigating. AI makes repurposing videos more
How To Use AI To Organize Content And Accelerate The Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it