Using filmable ideas in marketing videos
For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. It’s a visual medium. And montage is the main thing. All moviemaking is pure montage. — Alfred Hitchcock […]
5 more ways to make better technology videos
Here are 5 more ways to make better technology videos than your competitors. 1. Skip the intro Interactive video expert Randy Tinfow contributed this to our LinkedIn discussion group: “if we break a 3:30 video into chapters, and call one of them INTRO, 47% of viewers skip it entirely, assuming it’s boring and useless.” Start with […]
5 ways to make better technology videos than your competitors
Make better technology videos than your competitors — here are five ways 1. Focus on the action you want the viewer to take Everyone knows a video should have a call-to-action. This is often defined in terms of clicks or conversions. But if you’re marketing a complex technology solution, the action you really want is […]
Directing the viewer’s vision in explainer videos
Catching up with Alec Baldwin’s “Here’s the Thing” podcast from WNYC recently, I was surprised to hear, in a very good interview with the affable Julianne Moore, that some directors (she mentioned David Cronenberg and Woody Allen) rarely say anything to the actors on set. Instead of trying to share a vision with actors, they […]
Creating an explainer video may be harder than you think
In one of the generally excellent HubSpot blogs, I recently ran across this bit of advice: Compiling an explainer video isn’t much more complicated than putting together a slide deck in a PowerPoint presentation. You decide what to say and find some relevant graphics to jazz things up. Leaving aside the question of whether your […]
Why technology marketing videos shouldn’t be funny
Getting people to chuckle is a good way to get them to keep watching your video. Good explainer video producers can deliver engaging, humorous videos, which turn out to be hugely popular with sales teams and executives in the companies that commission them. But, does this make them effective? I haven’t been able to turn […]
How to write explainer video scripts using case studies
This article will give you several examples of how to write explainer video scripts using case studies Marketing videos, particularly the two-minute (or less) videos my company specializes in, try to encompass a great deal of product information in a very small space (250 words is how I think of it). You might think that […]
Explainer videos for prospects who avoid “marketing” videos
“Make sure it’s not too sales-y” is a request we’re hearing more often when we begin scripting a marketing explainer video for prospects that don’t want to see a marketing video. A software company CMO recently told us that his buyers, mainly software developers, Do NOT want to be marketed to DO want video, not reading material When we began making […]
5 things your B2B video script needs to avoid
A one-minute B2B video script should contain about 125 words. Any more and it will start to sound like a list of side effects at the end of a pharmaceutical commercial. Assume that the first 30 seconds are more important than the second 30 seconds. So the first 60 words are crucial, and they need to be very, […]
How many seconds do I have to get to the point of a video?
A recent discussion in our LinkedIn group Video for Technology Sales and Marketing took up the question of viewer attention-span length from several points of view, and it got me thinking. How long we can realistically expect someone to watch a marketing video that doesn’t speak to their own specific need or interest? Is video […]
