Video for sales enablement
Prospects are hungry for different types of information late in the sales process. Sales enablement programs aim to make it easy to share the right content at the right time. Research shows that more of that content should be in the form of video for sales enablement.
When Gartner technology marketing analyst Todd Berkowitz evaluated his “10 Fearless Predictions for B2B Tech Sales and Marketing in 2017” at the end of the year, he decided that he had been “completely right” in predicting that “Tech Providers Will Pay Far More Attention to Sales Enablement.” He deemed the prediction “Content Creation Will […]
