Differentiator video. One thing to remember you by.
Differentiator videos animate the one thing you want the prospect to rememeber by comparing it to something the prospect knows.
How do you differentiate your technology solution? Make a list? That’s what most marketers do, according to Gartner distinguished analyst Hank Barnes. But tech buyers don’t respond to these laundry lists. Give prospects one thing to remember you by is Hank’s prescription. Spotlight your differentiator by comparing it to something the prospect knows. Hmmm. Shining […]
