Make a better tech marketing explainer video. Start with a diagram.
Tech marketing videos that feature business and technical processes can come across as dull unless they are structured to tell a story. Diagrams write the story for you!
In a previous blog post, I recommended diagramming the structure of your tech marketing explainer video using a tool built into Microsoft Office. That was about putting across all the essential messages. Another good way to come up with a story about a technology solution is to find the diagram that tells the story and extract what you need. […]
