Why hire a pro to produce your tech solution marketing video?
With so many DIY video tools and cheap production options for “explainer” or other type of tech solution marketing video, it’s reasonable to question the $5,000–$15,000 cost of a professional production studio. Here’s how professional specialists earn their fees. Viewer-friendly tech solution marketing video You’re involved in sales and marketing. That makes you an advocate […]
Five ways to make watchable technology videos
Tech buyers don’t want to be marketed to. But they do appreciate the speed and accessibility of information delivered in watchable technology videos. Here are five ways to make your marketing videos more watchable. Turn off the sound According to the ad tech company Unruly, videos that work with the sound off are among the […]
7 signs you’re a video content marketing underachiever
Video content marketing is about providing viewers with many opportunities to engage with your company through its videos. Here are some signs you may be missing out on some opportunities. 1. You think you just need a video. Maybe you’re introducing a new product. You want a video that gets people excited, right? But if […]
