A recent BtoB Magazine article showed that 47% of B2B marketers favor product demos as a lead generation strategy. This may be effective in generating leads — but what about conversions? B2B story telling videos or software demos? Where should your organization be investing your marketing budget?
Through our work with 100 or so technology companies like BMC, Brocade Networks, UPS Logistics, Sterling Commerce (an IBM Company), Taleo (an Oracle Company), we have seen a lot of software demos can only be characterized as lame.