The future of tech marketing video is closer than you think

The introduction of Apple's iOS 10 platform will affect the future of tech marketing videos in ways that are hard to predict -- but that we should start to figure out how to anticipate now.

Perhaps the most powerful driver of “digital transformation” has been the smart phone. And perhaps the most notable “transformation” as been the rise of video as a tool for discussion and social interaction. In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School, writes that “video is not simply an […]