Video viewing on mobile devices grew 700% between 2011 and 2013, and didn’t slow down in 2014, according to the Ooyala global video index. Does the conjunction of B2B video and mobile growth matter to B2B video producers? True, most of this viewing was sports and entertainment, and there is still considerably more digital viewing on desktops than on mobile.
But here’s why you should care: as reported on Forbes.com, a survey of 511 executives found that
- 70% use mobile devices to look up product or service information on first hearing about it
- 57% use mobile devices to conduct further research
- More than 33% say they continue referencing information on mobile devices up to the point where they finally make up their minds
