eLearning insights improve technology marketing videos

We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the Age of Bite-Size Learning, we find that we can take advantage of learnings from the eLearning community to help sharpen our focus and develop new approaches. Light bulb moments Bite-size learning is analogous to high-intensity […]

Develop better marketing videos using Google Slides

In a short essay commemorating the recent 100th anniversary of the General Theory of Relativity, Einstein biographer Walter Isaacson describes how Einstein depended on visual thought experiments to advance his own thinking — before he could advance the rest of ours. Science and technology ideas are almost always easier to explain to ourselves and others with […]