In the twelve years we’ve been making high-tech marketing videos, we’ve occasionally mediated disputes between marketers and product managers over the question of what makes a video “too technical.” We like featuring as many technology differentiators as possible — probably not more than three or four in a short video — because we believe that buyers are looking for insight. Who better than a technology buyer to appreciate your technology solution’s technical achievements?
The delightfully nerdy style
The ‘noisy neighbor’ and ‘blender effect’ are two problems of virtual infrastructure depicted in this ‘delightfully nerdy’ Quantum video. The animation actually depicts the problem with a fair degree of accuracy.
If your offering overcomes well-known technical problems, a “delightfully nerdy” style is effective. Quantum’s QXS hybrid storage addresses several well-known problems that often arise in virtual infrastructure, including the “blender effect.” In the video example here, we assume that many viewers will be familiar with the problem.
The animation depicts the effect with enough technical accuracy to be credible to viewers who are familiar the problem. For those who are not, the animation is just delightfully nerdy — something you can appreciate without fully getting on board.
Here’s how it works
How “slow drain” develops — and what Brocade technology can do about it. “Here’s how it works” is a great approach for high tech marketing videos designed to satisfy buyers who want insight.
I love this expression. Hearing it makes me happy that I’m about to learn something.