Don’t miss out on this new kind of video for business development
![Clickable objects make interactive video a much more engaging sales tool for business development](https://mltneuc22a8c.i.optimole.com/cb:XwMM.278e0/w:800/h:474/q:mauto/f:best/https://techbizvideo.com/wp-content/uploads/2016/10/interactive_video-1.jpg)
In tech companies, business development goes hand-in-hand with innovation. It’s about getting people to try something new, namely your tech solution. Usually, a video helps to launch a tech solution. Is that enough video for business development? Business development for technology solutions is often a drawn-out process where you’re trying to nurture a group of buyers. […]
Marketing video’s big fail. And how interactive web video succeeds.
![The big fail with ordinary marketing videos is not generating click-throughs or customer data. Interactive web videos do both.](https://mltneuc22a8c.i.optimole.com/cb:XwMM.278e0/w:385/h:518/q:mauto/f:best/https://techbizvideo.com/wp-content/uploads/2016/10/103_fail2-1.jpg)
Explainer videos explain. Marketing videos create awareness. And then what? What do viewers actually do after they click the “Play” button? Who knows? This is marketing video’s big fail — an impersonal user experience that captures no user data. The big opportunity is interactive web video. This used to be specialist technology. It didn’t really scale. It didn’t work on […]
Let’s stop talking about interactive video marketing
In a recent LinkedIn discussion of content marketing, a commenter noted that “there’s not a lot of demand” for interactive video marketing. That’s been my experience, too. Clients for our short videos get interested in call-to-action buttons, chapterizing long videos, even quizzes and branching, but they don’t follow up. Why marketers don’t do interactive video […]