The collaborative process for creating video marketing content
The most important thing According to a recent survey conducted in the LinkedIn B2B Technology Marketing Community, the three most important elements of effective content are “audience relevance” (71%), “engaging and compelling storytelling” (56%) and “triggers a response/action” (56.7%). Source: 2013 B2B Content Marketing Trends Report Request a copy here: http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013 These were the only […]
B2B technology videos: explaining things that are hard to explain
Speeding the B2B technology buyer on his way The value of video in speeding people on their technology-buying journey is simple: there’s no faster way for a person to pick up a high-level understanding of a subject that would otherwise take a lot of hard work to understand. Animated B2B videos, in particular, can make […]
To get business value, communicate business value in your video
Suppose you want to use a short (under 2 minutes) video to introduce a specific value proposition or product. How important is style? How much effort should go into showcasing your cool company and cool brand with cutting-edge graphics, dazzling animation, and offbeat narration? And how much to “education” facts, unfamiliar concepts, technology differentiators? How […]
