Add these 5 tips to your technology marketing video best-practices checklist
Here is another list of technology marketing video best practices that comes out of our experience creating videos for enterprise technology marketing. It’s a list of things that are easily overlooked. 1. Did you take account of the word count? For my company’s videos, I like to limit the word count in the script so the […]
Explainer video production planning checklist
Here is an explainer video production planning checklist list of best practices that is based on experience creating explainer videos since 2004. These tips apply to technology marketing videos intended to help customers “get” why they consider a software or I.T. solution. 1. Have a specific goal Obvious? Maybe. That doesn’t make it easy to write down a specific goal . If […]
Keys to surprisingly effective technology marketing videos
When you make a technology marketing video to educate buyers about your solution, even if your audience is eager to learn, there’s no end of stimuli out there competing for their attention. Here are some ideas on how to make surprisingly effective technology marketing videos. Acknowledging this, eLearning professionals try to build as much variety as possible into […]
Explainer video production questions for subject matter experts
Knowledge transfer is the aim of most of the videos we make. When you begin an explainer video production project, the “knowledge” you want your prospect to take on board resides in the minds of subject matter experts — salespeople, product managers, marketers and engineers. Some subject matter experts (e.g., salespeople) are invested in the […]
Creating marketing videos using eLearning techniques
This article describes how to create effective marketing videos using eLearning techniques. It’s reasonable to assume that viewers choose to watch technology marketing videos not to entertain themselves but, rather, to educate themselves. Like most adult learners, they are result-oriented and hope to learn something they can apply, on-the-job, right away. I’ve been exploring tips […]
Top explainer marketing videos work by reducing “cognitive load”
Why consider cognitive psychology’s theory of “cognitive load” when you are trying to produce top explainer marketing videos? We’re currently starting work on an overview video where the objective is to help re-position a well-established software brand. The company has crafted a positioning statement comprising a dozen discrete concepts that, taken together, convey what the […]
eLearning insights improve technology marketing videos
We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the “Age of Bite-Size Learning,” we find that we can take advantage of learnings from the eLearning community to help sharpen our focus and develop new approaches. Light bulb moments Bite-size learning is analogous to high-intensity […]
Let’s stop talking about interactive video marketing
In a recent LinkedIn discussion of content marketing, a commenter noted that “there’s not a lot of demand” for interactive video marketing. That’s been my experience, too. Clients for our short videos get interested in call-to-action buttons, chapterizing long videos, even quizzes and branching, but they don’t follow up. Why marketers don’t do interactive video […]
Developing standards for marketing videos
Most companies we do business with publish comprehensive graphics standards manuals setting forth guidelines akin to those in the classic New York Transit Authority manual of 1970. These manuals set rules for trademarks and logos, typography, advertising, and web publishing. Many provide guidelines and PowerPoint templates for presentations. Some attempt to provide a visual language […]
Music in technology marketing videos
When we first started producing 2-Minute Explainer videos for companies in 2004, we resisted the idea of putting music in technology marketing videos under the narration. It seemed sufficient to “bookend” the video with music in the opening (usually a “logo spin”) and closing. It seemed to us that if you’re trying to explain a serious concept […]
