In a short essay commemorating the recent 100th anniversary of the General Theory of Relativity, Einstein biographer Walter Isaacson describes how Einstein depended on visual thought experiments to advance his own thinking — before he could advance the rest of ours. Science and technology ideas are almost always easier to explain to ourselves and others with visuals. In technology marketing videos, we might consider storyboards as being the rough thought experiments that lead to productions that can change how people think about your solution.
For one thing, misconceptions are easier to catch in storyboards than in text. Here’s a scene in the script of a recent video of ours. Visuals on the left, narration on the right. Seems clear enough.
Here’s an early storyboard visualization.