How to write explainer video scripts using case studies
This article will give you several examples of how to write explainer video scripts using case studies Marketing videos, particularly the two-minute (or less) videos my company specializes in, try to encompass a great deal of product information in a very small space (250 words is how I think of it). You might think that […]
Explainer video scripting: don’t tell buyers stuff — give them a vision
If you did any holiday shopping for, say, appliances or fitness gear — items that are practical and not cheap — you probably watched online videos. You tried to envision yourself and/or your giftee actually using the product. Maybe you watched the same video more than once, to reassure yourself. Maybe you sought further assurance […]