B2B technology marketers, especially those with SaaS and cloud-based software solutions, like to feature “DEMO videos” prominently on their web sites and landing pages. This makes sense if the website visitor is the same person who is going to be forking over the subscription fee. But that person is probably going to need reasons to buy before anything else. If you want to make videos for top of the funnel prospects who are just beginning their search, your initial videos should be anything but an actual demo. This article will provide several examples of technology video “demos” that convert prospects to leads.
For example, in the lean manufacturing video below the challenge action is all about what the software can do, rather how you would do it if you controlled the mouse and keyboard.