Keys to surprisingly effective technology marketing videos

When you make a technology marketing video to educate buyers about your solution, even if your audience is eager to learn, there’s no end of stimuli out there competing for their attention. Here are some ideas on how to make surprisingly effective technology marketing videos. Acknowledging this, eLearning professionals try to build as much variety as possible into […]

eLearning insights improve technology marketing videos

We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the “Age of Bite-Size Learning,” we find that we can take advantage of learnings from the eLearning community to help sharpen our focus and develop new approaches. Light bulb moments Bite-size learning is analogous to high-intensity […]