Tag: eLearning

 

Keys to surprisingly effective technology marketing videos

effective technology marketing videosWhen you make a technology marketing video to educate buyers about your solution, even if your audience is eager to learn, there’s no end of stimuli out there competing for their attention. Here are some ideas on how to make surprisingly effective technology marketing videos.

Acknowledging this, eLearning professionals try to build as much variety as possible into their courseware. The objective is to make the subject you’re teaching the most interesting stimulus in the environment.

Surprise! This really helps people learn

The part of the brain that eLearning targets is amygdala, the region that responds to interest, surprise, attraction, and motivation. The general idea is to lob new stuff at this part of the brain more or less continuously in order to  to keep the synapses firing and to form new connections. If the incoming information coming in is not new, the synapses relax, and no learning takes place.

The amygdala alsohelps to contextualize the new stuff with what the learner already knows.

 

eLearning insights improve technology marketing videos

eLearning insights improve technology marketing videos

Think about how your videos transfer knowledge — instead of how they represent your solution. It’s good exercise and will make your videos stand out.

We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the Age of Bite-Size Learning, we find that we can take advantage of learnings from the eLearning community to help sharpen our focus and develop new approaches.

Light bulb moments

Bite-size learning is analogous to high-intensity exercise, which has been shown to produce better results faster than endurance training. People learn in short bursts — light bulb moments — better than they do by continuous effort, because concentration is hard to maintain. How many light bulb moments can be crammed into a short video?