When you make a technology marketing video to educate buyers about your solution, even if your audience is eager to learn, there’s no end of stimuli out there competing for their attention. Here are some ideas on how to make surprisingly effective technology marketing videos.
Acknowledging this, eLearning professionals try to build as much variety as possible into their courseware. The objective is to make the subject you’re teaching the most interesting stimulus in the environment.
Surprise! This really helps people learn
The part of the brain that eLearning targets is amygdala, the region that responds to interest, surprise, attraction, and motivation. The general idea is to lob new stuff at this part of the brain more or less continuously in order to to keep the synapses firing and to form new connections. If the incoming information coming in is not new, the synapses relax, and no learning takes place.
The amygdala alsohelps to contextualize the new stuff with what the learner already knows.
