“Delightfully nerdy” storytelling styles for high-tech marketing videos

Lots of techies consider themselves "delightfully nerdy." It's a good style to help your high-tech marketing videos connect.

In the twelve years we’ve been making high-tech marketing videos, we’ve occasionally mediated disputes between marketers and product managers over the question of what makes a video “too technical.” We like featuring as many technology differentiators as possible — probably not more than three or four in a short video — because we believe that buyers are […]

Communicating insight in a technology video

In videos that explain technology solutions, the on-screen action is never action-movie quality. Nevertheless, thinking through the sequence of images that will meet the viewer’s eye is arguably much more important than coming up with the words to accompany them in communicating insight into a technology in a video. When we introduced Flash explainer videos […]