In a previous post, I suggested some ways to generate technology solution videos that feel like the kind of everyday video we’re accustomed to seeing in social media. And as unlike TV commercials as we can make it, because buyers who are researching a solution want to be informed, not sold to. Here are a few more options.
Technology solution videos as FAQs
If people are visiting your website to research a solution, wouldn’t it make sense to have your best people answer the questions they are most likely to ask? — in a user-friendly video format? It wouldn’t bother most viewers if the video looked like a recorded FaceTime call.
Answers to questions that are “Frequently Asked” can be found in tutorials, webinars, online demos, and other traditional video genres Extracting and repackaging them is just a matter of imagination and editorial skill.
Skip intro
— Randy Tinfow,
Interactive Video Technologist
Have you ever attended a live webinar and sat through ten minutes of introductions while staring at the same boring slide? Of course you have. But at least there are real people on the line, and they promised to say something interesting. That’s why your watching. And you can’t skip ahead.
That’s not the case with video. Many, fearing boredom, will skip out. Many others will skip ahead.