Videos for lead nurturing? They can do a lot more than you think.

With the rise of interactive video, there are lots of new ways to use video for lead nurturing

Iā€™m talking about actual nurturing here, not creating leads or tipping them over the lip of the sales funnel. According to SiriusDecisions, 80% of unqualified leads today ā€” understandably ignored by sales ā€” will go on to buy from someone within the next 24 months. According to Jeff Cohen, a blogger for Oracle Marketing Cloud, […]