Can technology marketing videos have empathy?
There’s little doubt that video as a medium can have empathy. Reality TV shows may increase empathy and bring out the best in us. But let’s consider the kind of videos I know best, technology marketing videos. These are mostly short, high-level solution overviews for lead generation or account management. What is empathy in marketing? The production of […]
Share the enthusiasm in subject matter expert videos
What made Candace Payne’s Chewbacca Mom video so irresistible was sharing her enthusiasm. Shared enthusiasm obviously plays a big role in day-to-day buying decisions, too. Consumer marketing gets a big boost from customer video reviews, “influencer” tweets, tutorials on enthusiast websites, etc. B2B subject matter expert videos can share enthusiasm, too. Why don’t we see a lot of […]
Add these 5 tips to your technology marketing video best-practices checklist
Here is another list of technology marketing video best practices that comes out of our experience creating videos for enterprise technology marketing. It’s a list of things that are easily overlooked. 1. Did you take account of the word count? For my company’s videos, I like to limit the word count in the script so the […]
Explainer video production planning checklist
Here is an explainer video production planning checklist list of best practices that is based on experience creating explainer videos since 2004. These tips apply to technology marketing videos intended to help customers “get” why they consider a software or I.T. solution. 1. Have a specific goal Obvious? Maybe. That doesn’t make it easy to write down a specific goal . If […]