5 questions you should ask about explainer video animation
![The best explainer video animation may not need characters and don't need to be 100% animated.](https://mltneuc22a8c.i.optimole.com/cb:XwMM.278e0/w:471/h:424/q:mauto/f:best/https://techbizvideo.com/wp-content/uploads/2016/10/Film-countdown-5-1-1.jpg)
“Animation” means breathing life into something. Explainer video animation is popular because just about any subject can be explained — without the need for actors, crews, and cameras. But what style of animation is best? Here are five must-ask questions to help guide your choice. What is the hook? If your video is chiefly about your brand, or […]
Why hire a pro to produce your tech solution marketing video?
![](https://mltneuc22a8c.i.optimole.com/cb:XwMM.278e0/w:200/h:259/q:mauto/f:best/https://techbizvideo.com/wp-content/uploads/2016/03/Shareable_Ideas_cover_200.jpg)
With so many DIY video tools and cheap production options for “explainer” or other type of tech solution marketing video, it’s reasonable to question the $5,000–$15,000 cost of a professional production studio. Here’s how professional specialists earn their fees. Viewer-friendly tech solution marketing video You’re involved in sales and marketing. That makes you an advocate […]
5 ways to make better technology videos than your competitors
Make better technology videos than your competitors — here are five ways 1. Focus on the action you want the viewer to take Everyone knows a video should have a call-to-action. This is often defined in terms of clicks or conversions. But if you’re marketing a complex technology solution, the action you really want is […]
B2B technology videos: explaining things that are hard to explain
Speeding the B2B technology buyer on his way The value of video in speeding people on their technology-buying journey is simple: there’s no faster way for a person to pick up a high-level understanding of a subject that would otherwise take a lot of hard work to understand. Animated B2B videos, in particular, can make […]