In tech companies, business development goes hand-in-hand with innovation. It’s about getting people to try something new, namely your tech solution. Usually, a video helps to launch a tech solution. Is that enough video for business development?
Business development for technology solutions is often a drawn-out process where you’re trying to nurture a group of buyers. Every buyer appreciates the time-saving immediacy of video communication. But they’re all not interested in the same thing.
A better user experience for business development
You’re not talking to a lot of people. You don’t care about audience size. You do care about engagement. You want viewers to do something — take another step in your direction.
Interactive web videos for business development present clickable objects on screen. The viewer can make choices. Instead of watching a video, they get a personalized user experience. Clickable objects in an interactive web video can be chapter headings that allow the viewer to jump right into the feature or value proposition they’re most eager to understand. Clickable objects can be pop-up buttons inviting deeper exploration. They can be markers that allow the viewer to take their own path through the experience.
Anyone in your company can improve your videos
Anyone in your company is capable of adding interactive controls to existing video for business development. It’s that easy. Need a lot of customization and fancy branding? Your web dev team will have no problem with that — the technology is all HTML5, CSS, and Javascript.
User engagement you can measure
Interactive web video for business development collects data on user interests and behavior. Use it to plan additional sales engagement content, refine your messages, measure video effectiveness.
New life for old videos
The explainer video can direct viewers to more detailed information in existing videos, such as webinars. Or, interactive sales training and similar learning applications can include webinars and subject matter expert videos.
New ways of using existing content and web apps
Use interactive videos to run meetings or book demos. Integrate existing web forms and other web apps such as shopping carts, calculators, and polls.
Time to get started
There is not likely to be a better time to start experimenting with interactive video. It’s easy. It’s not expensive. All that’s required is imagination and editorial skill. And a desire to see more customer engagement coming out of your marketing video investments.
