We’ve been working with several clients recently who are trying to harness “the consumerization of IT” to improve IT performance — and it has me thinking about the degree to which videos used in B2B technology sales are like — or unlike — videos designed to get consumers to buy products. In particular, how relevant is “conversion” — a concept that is highly relevant in consumer marketing?
AI Video Talking Points for Your Next New Marketing Job Interview
The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. If the job is in marketing, then AI video is almost in the job description, if not in the title. And every