TBV Insights

Is there an ideal length for a video? The work of crafting a B2B marketing video is always done in hopes that prospects and customers will appreciate the effort enough to watch the whole thing. Some will. But according to 2018 video benchmarks from Vidyard [download page], only two out

Kurt Vonnegut famously diagrammed the “shapes” of the what he identified as the mere handful of plots that underlie all stories. But the plot of a story — boy-meets-girl, man-gets-out-of-hole, whatever — is not what holds your attention. What keeps you going is the narrative, the tense, interesting moments come

Short videos about technology are great for sales and marketing. But they can be tricky to produce when you’ve got technical subject matter and multiple stakeholders who hold competing views of what customers really want to know. Last month, I wrote about some tech video best practices that help to

For a lot of people involved in technology solution videos, producing videos is not their main job. Video is just another element in a product launch, a trade show, or a web page. They’re not confident that they know what they’re getting into. If that’s you, here are seven best

Two out of three B2B buyers strongly agree that the use of more data and research would improve the quality of the content provided by vendors, according to Demand Gen Report data. There’s plenty of other research to support the common-sense notion that buyers will prefer content the feels authoritative

Marketers say that it’s getting easier to reach target audiences. And that audiences are happy to get good content. But, big challenges remain. The biggest challenges, according to a recent Content Marketing Institute Survey, are Creating content that appeals to multi-level roles Differentiating solutions Communicating complex concepts 64% of the