TBV Insights
5 questions you should ask about explainer video animation
“Animation” means breathing life into something. Explainer video animation is popular because just about any subject can be explained — without the need for actors, crews, and cameras. But what style of animation is best? Here are five must-ask questions to help guide your choice. What is the hook? If your video is
Men vs. women? Which is the best explainer video narrator
We’re often asked whether there’s any reason to prefer a male or female explainer video narrator for tech-oriented videos. Our answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. It’s called Which Type of
More “delightfully nerdy” explainer storytelling styles
Technology buyers who are looking into a solution value insight on the buyer’s journey. That’s something video can deliver faster than any other medium. That’s why I’ve been advocating getting down in the weeds with a “delightfully nerdy” style of explainer storytelling — most recently here and here. Typical messaging about superior
“Delightfully nerdy” storytelling styles for high-tech marketing videos
In the twelve years we’ve been making high-tech marketing videos, we’ve occasionally mediated disputes between marketers and product managers over the question of what makes a video “too technical.” We like featuring as many technology differentiators as possible — probably not more than three or four in a short video — because
The future of tech marketing video is closer than you think
Perhaps the most powerful driver of “digital transformation” has been the smart phone. And perhaps the most notable “transformation” as been the rise of video as a tool for discussion and social interaction. In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School, writes that
Why hire a pro to produce your tech solution marketing video?
With so many DIY video tools and cheap production options for “explainer” or other type of tech solution marketing video, it’s reasonable to question the $5,000–$15,000 cost of a professional production studio. Here’s how professional specialists earn their fees. Viewer-friendly tech solution marketing video You’re involved in sales and marketing.