TBV Insights
Convert blog posts into videos
Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map: convert blog posts into videos.
Do you need more killer video content? Just fill in the blanks
Are budget constraints keeping you from producing as much killer video content as you’d like? Maybe, like most marketers, you tend to think about video as the product-promotion content you need when you roll out something new. Try thinking about video as something the customer wants on the buyer’s journey, and
3 innovative ways to structure video content for sales engagement
1. Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video, too, if it’s interactive, or offered in bite-size chunks. (I
Conversational video content for sales enablement
Vidyard recently published an infographic that maps types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer lifecycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video is mostly geared to marketing content that is
What kind of video marketing strategy do you need?
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers me is that “video marketing” implies that a video marketing strategy exists in isolation from the rest of your online
How should a B2B marketing video feel?
“Feelings” in a marketing video? Nearly every B2B marketing video, including many we’ve made, begins by describing the buyer’s problem to be solved, and then goes on to extol the seller’s solution. The underlying feeling, if there is one, usually begins with unhappiness about the status quo. But most people are not eager