GTM teams use video as a matter of course, although they may not think of a live demo or recorded webinar as a “video” — the kind marketing makes. For sales conversations, the un-salesy style of video that’s used for demos and webinars is exactly right.
We think it’s right for these everyday GTM situations, too:
- A partner rep is tasked with pitching something new or not exactly in their wheelhouse.
- The buyer’s team members don’t share the same level of interest. The technical lead wants a full walkthrough. The c-suite decisionmaker has five minutes and different priorities.
- An internal champion wants to make your case to colleagues who weren’t on the call. What’s a good way to support their argument with evidence?
- Your new AEs or SEs aren’t quite up to speed on the technical logic that’s not easy to explain. That means some buyers might not understand it.
- There’s one key concept that everyone on your GTM team always introduces to each contact. Scheduling calls always introduces lag time. If it’s really important, why make the prospect wait?
Video that simply proves your point
TechBizVideo is piloting a new GTM video format we call Point-of-Proof video.
- One claim, not an overview. Built around a single piece of technical logic — that moment when a buyer says “Wait, I didn’t know it did that.”
- Under 60 seconds. Short enough to put across something the rep knows is worth a buyer’s time
- No music, no narration, no pitch. Nothing to signal “marketing” to a buyer who’s apt to tune that out.
- A real environment. Actual interface, realistic use case, unhurried logic.
- Watched on the buyer’s own schedule. No time lost coordinating calendars
- Inexpensive. The same constraints that make it credible — no polish, no wasted motion — keep production cost and time low. Even lower with the reuse of existing assets.
- Shareable without a meeting. A partner rep, a champion, or a new hire can hand the video off and trust that it to get the viewer thinking.
No risk trial
We’re piloting this format now, which means the terms are straightforward. Point us to the technical detail that’s hardest to explain in a sentence — something that your team ends up walking through live, every time.
We’ll send back a free written treatment showing how it could work as a video. No obligation. If it looks right, we’ll build storyboards and a finished video at cost.
Take a look at the video on this landing page. We made it to represent the approach — it’s not a template. Yours would be built around your own technical logic.
No call required to get started. Just point us to a key concept that’s misunderstood or hard to explain. We’ll take it from there.
