Reframing your demos as How-to video content
![photo representing IT exec pondering how-to video content](https://mltneuc22a8c.i.optimole.com/cb:XwMM.278e0/w:720/h:480/q:mauto/f:best/https://techbizvideo.com/wp-content/uploads/2024/04/how-to-videos-small.jpg)
I was surprised to learn from a Foundry (IDG) white paper on customer engagement [download link] that the average technology decision-maker spent 14.3 minutes watching each How-to video they viewed in 2022, up from 12.2 minutes in 2016. If you really want a technology buyer to spend time with your video, some of what you offer should be how-to […]