How virtual events can outperform in-person events
Virtual events are the new normal — but there's not reason they can't perform far above "the norm."
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Virtual events can outperfrom even traditionally schmoozy get-togethers like trade shows and conferences in important ways: more attendees greater flexibility to attend multiple sessions much lower production costs little or no T&E expense better audience analytics Still, […]
